LI MIN
Founder & Chief Growth Officer
Graduated from Beijing Foreign Studies University and has lived and worked in Tokyo for over 12 years.A Bridge Between Cultures. A Catalyst for Growth.
Professional Overview
With over 12 years of hands-on experience helping global brands enter and scale across Japan and Greater China, LI MIN is a rare breed: a marketing strategist fluent in the cultures, languages, and business landscapes of both East and West.
Background
Originally from China and based in Japan for more than a decade, LI MIN has built her career at the intersection of international expansion, digital marketing, and cross-cultural brand building. She has successfully led market entry and growth projects for Fortune 500 companies, rising tech startups, and luxury brands alike, achieving 7x ROAS, 300%+ organic growth, and multi-million-dollar brand launches in some of Asia's most competitive industries.
Previous Experience
Before founding Action For, LI MIN held senior roles at leading Japanese marketing consultancies, working directly with C-level executives to craft localized marketing strategies, launch full-funnel campaigns, and secure high-profile media coverage. She is known for her curated network among Japan's and China's top influencers, media, and retail partners, and has been a trusted advisor to brands seeking not just visibility—but lasting prestige.
Current Role
Today, LI MIN and her team bring the same elite, data-driven, and culturally fluent approach to help ambitious brands not just "enter" Japan and China—but win.